Scarborough’s soon-to-be premier leisure destination, Square One (formerly the Brunswick shopping centre) has struck a 12-month media partnership with local radio station, This is the Coast in a deal that marks the first tie-up between the two organisations.
As part of the agreement, This is the Coast will utilise the centre’s spaces for live broadcasts and branding opportunities, while SQ1 will run a series of promotions on air and online to make the station’s listeners aware of its facilities.
Nicola Bulley, Group Head of Marketing & Communications at Scarborough Group International (SGI) which owns and manages the Brunswick, said:
“Partnerships are at the core of Scarborough Group International’s work in creating thriving spaces for people to live, work and enjoy.
“This is the Coast is a key stakeholder for SQ1 and their mission of creating a strong sense of community really resonates with our own values and those of the Brunswick, so we’re really pleased to establish this relationship.”
Paddy Billington, Presenter and Director at This Is The Coast, added:
“This Is The Coast is a radio station which puts the Yorkshire Coast at the heart of everything we do and SQ1 is very much the heartbeat of Scarborough town centre.
“We are really excited to be working in partnership with SQ1, utilising its fabulous spaces and helping increase footfall within the centre with our on air and online promotions.”
The Centre Manager at SQ1, commented:
“Given This is the Coast’s extensive reach across Scarborough, Filey, Whitby and Bridlington, our partnership agreement will enable us to showcase SQ1’s facilities to our target audience in alternative ways and hopefully increase footfall through the centre from people who may not be familiar with it.”
